Social media has been a popular way to use influencers to promote products and brands through sponsored posts. This usually involves brand mentions and product placements. Influencers are generally paid per post. Brands are realising the value of working with influencers in order to promote events.
It could include anything, from brand events and conferences to concerts and influencer events. Because influencers are able to increase visibility and engagement around the event and brand, this partnership works.
A study by launch metrics found that 28.1% of marketers prefer to work with influencers for events. 41% prefer to work with influencers in product launches. According to this study, events are the second-most preferred scenario for marketers to use influencer marketing campaigns.
You can’t simply invite influencers and expect magic to occur. To make your partnership work, you need to plan carefully.
This post will outline the steps that you need to take to promote your events using influencer marketing. Let’s take an overview:
How to Use Influencer Marketing to Promote Your Events:
- #1 – Use Instagram-Worthy Decoration
- #2: Learn from Your Guest List and Your Audience
- #3: Make Pre-Event Buzz. Click here to read the full blog.
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