When organising an event, you are confronted by
many decisions you need to make while initiating the event. Choosing a venue is
one such decision that will have the largest impact on your event. Given it can be the biggest cost in your entire budget, but getting
it right is critically important.
No matter what your event or conference is about, the
right location can make a difference.
In this blog, we’ll suggest you some few effective tips to how smoothly
you can locate the perfect event venue.
1) Accessible
location- Maximise event attendance with a location that is
easy to get to and has quality attractions just outside the venue. If the event you are planning is a local event, the venue
needs to be at a reasonable distance from most of the attendees.
·
Any event which is significant and the people attending
it are from outside the city or even country, distance from the airport and
railway station becomes a crucial aspect to consider and can create a
complication for them to find it in minimum time. Thus, taking into
consideration of the type of the event is the first important thing to look
upon.
·
In order to avoid any negative experience from
our visitors, always look for one such location where there could be easy
access to hotels, restaurants, parking and various other services.
2) Parking- Parking facility is very much important
and crucial criteria to the venue event. There have been instances when
inadequate parking facility leads to bad experience of the attendees. So to
make sure that your event remains properly equipped with parking facility.
·
If the venue is hosting some other events, you can book parking
slots for your event attendees in advance. You can either estimate the number
of vehicles based on expected footfall. Or, you can also run a quick pre-event
survey to get a hang of the number of attendees coming on vehicles.
·
It may also be possible that the venue is all what you require for
the event except parking facility. In
such a case, you can pre-book the nearby parking lots by adding the cost of it
in the tickets itself. So according to the number of visitors listed for the
event, the arrangements for the parking can be done.
3) Functionality, services and ambience - The
Ambience, Services and amenities counts everything about the venue. The
catering services, table, chair, set up crew, AV capabilities etc counts in the
services from the venue holder.
·
Whereas, the type of ambience needed for a corporate
event will definitely be different from other events in the venue. And being
the event planner, one should have a good knowledge of the environment required
for corporate or any kind of event.
·
If there is any choice provided by the venue
holder, then you may modify the venue according to your requirement.
·
Make a note of required things which has to be made
available at the event venue. Do check whether the venue owners provide you all
the services which functions in proper condition.
·
Considering the terms and conditions of your event venue, If in case
your venue is equipped with a few services missing out the least important
things , then you’ll need to manage on your own. Whatever the case is, make
sure you take account of all these aspects well in advance while signing the
deal.
·
Visitors will always look out for the utmost beneficial things for them
and we should walk one step ahead of them to satisfy their expectations in
order to attract more and more visitors for our future campaigns.
4) Date and season- In the process of
looking for the appropriate location, do not skip the main part of the event
that is the dates and the season following it. As the weather's
never certain, several factors can
influence your preferred event date. There may or may not be a warm, sunny day for your outdoor
party in the summer.
· And
remember: Any time you book a space with a nice garden, make sure the venue has
a Plan B in case it starts to rain.`
· Another thing to consider is that in peak seasons you will have to
book in advance. When should you hire? The answer is simple: as soon as
possible, so talk to the manager about the best time to book and get on it
before you run out of places for that Christmas Party or New Year’s Dinner
everyone else is planning as well.
· That said, if you can’t plan your event in advance, you could try
to make the most of the last-minute bargains that some event venue offer.
5)
Legal aspects- This totally
depends on the nature of the event being conducted. The local regulations and the timing of the event.
Based on all these factors, there are various legal requirements that an event
is supposed to fulfil. Some of them include-
·
Clearance from the
local administration. In case the event footfall is very high, the traffic
police and other concerned authorities need to make special arrangements to
ensure smooth transportation in the areas.
·
Some corporate events
also need clearance from the green tribunal and related agencies.
·
Sometimes, events
require bulky equipment such as cranes for lifting and managing heavy
inventory.
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