Event planners are familiar to the fact that the
success of an event is determined in large part by its marketing. Event planning itself comes up with a list of
things that need to be covered and kept ready prior to the event being held.
From event management to event marketing everything needs to be managed as
planned. The major role is played by the event planner to keep all these functions
work and gets executed as per planned.
Due to the fact that
there is long to-do list of event conducted and it eventually carries a large
man power to do so. In such cases, there might be a particular function gets
lesser focus, which leads to committing a mistake.
So, in order to make your
next event a success, make sure you avoid these top marketing mistakes listed
in the below article -
1)
Neglecting the pre-event
marketing process-
·
The event that has been
organised for the audience has so many options and choices to opt for. Do not
let them distract towards other event platforms. There is the list of events
conducted in the market place and so is the number of your competitors.
·
So with proper good results
with marketing strategy that is the only way to stick to the audience not let
your audience look out for subordinate option for the same event.
2)
Throwing an impression doesn't raise the ROI of the campaign -
·
Focusing on fixing the impression of the brand is not something which
the event planner should keep in mind. Although impressions are the important
criteria, but it eventually hides the fact that it's the business which is
generated by the event.
·
Rather we should focus more on raising the bar of ROI by targeting the
right audience or visitors to participate in the various events agenda. we
conduct and take home the maximum benefit they could receive from the very
business events/conference.
·
Being a effective event planner, one should be aware of the fact that it’s
the segmentation of the audience which plays a major role after executing the
event. It's necessary to turn the attention of the attendees/visitors who are
likely to take interest in your event planning and agenda.
3)
Marketing
to the wrong audience-
·
The
first rule of Event marketing is to recognize our audience. Even if you are
planning any event on small scale or any huge business conference or trade fair
or trade event, make sure the targeted audience are informed in detailed way
prior to the event.
·
Make
sure that the invitations or the registrations of the event are creatively
promoted and received by our audience. Don’t forget to give
out flyers, set up advertising banners about the event and do not forget to
promote creatively on social media as well.
4)
Over looking other marketing
platforms -
·
Being the part of the campaign,
we naturally focus more on our working patterns and planning. But don't you
find it necessary to look upon other marketing channels to diversify your
marketing strategies. One must always think of more smarter ways to enhance the
potential of our campaign. Event marketing requires diversification for further
progress and development.
·
The main idea to work on multi-channel
marketing is that when you start promoting your campaign on all the potential
platforms it makes you to reach to the maximum number of audience than sticking
to the regular audience who already are participant of our campaign.
·
Processing through the many platforms you
decide to promote, you get a clear vision of the various channels that are
competitive and challenging. It helps
you reach the new audience at the right time.
·
People now a days are so used to mobile phones
and technology and that itself is the best medium to channelize our marketing
skills for the event. Social channels, mobile
apps, newsletters, websites, custom ads: you can leverage many
different channels to enhance the visibility of the event.
5) Not keeping up with power of
technological-
·
The easiest and most powerful way to reach out
to your potential attendees is via technology because technology now a day is
the best medium to reach to the people. Your competitors are also using
advanced technology tools on the parallel side.
·
Technology needs initial investment but
eventually it generates the procedure and makes it more effective and accurate.
Due to several adaption of technology, it will be difficult to stay in the
competitive market with the negligence of several useful technologies.
·
You might have heard of the term ’ tech-savvy'
which simply means that you should be technologically aware in order to be a
successful event planner.
·
From event marketing to event operations, event
planning needs to focus on the attendees through an experiential approach.
Event technology makes this task both effortless and accurate. In
fact the Event apps enhance the branding of the event.
Attendees are able to access the event updates right from their smart phone.
·
Technology gives out answer to all your
questions regarding Event Marketing and the one who knows how to use it for the
benefit of our marketing,
than nothing will stop your way to make your event to the next level.
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