In 2021, the world was coming out of a haze – reopening after one of the worst pandemics of all time. During this post-pandemic period, many brands took tentative steps to reinstate their connections with consumers.
During the lockdowns, all connections between brands and consumers were digital. Now, with the return of in-person events, many brands are reinvesting in in-person events like promotional events, corporate get-togethers, etc.
One thing’s for certain – events aren’t and will never be what they used to be. The ways in which events are planned, organized, and promoted in the post-pandemic world are completely new.
What new challenges will the event marketing industry face in 2022? What event marketing trends will dominate the industry? Here’s your definitive guide to event marketing in 2022
A New Event Marketing Landscape in 2022 – What Has Changed?
Throughout 2020 and 2021, virtual event marketing grew in prominence. This cost-effective and convenient marketing technique isn’t leaving any time soon.
The Dominance of Online Events
- According to LinkedIn, 91% of all events hosted by top marketers across the world are virtual. Hence, online promotions should be the key tool for all event promoters in 2022.
- Leading businesses are using virtual events to reach out to their target audiences. For instance, Netflix hosted their first global online fan event called “Tudum” in September 2021. The event featured over 150 creators and stars from across the globe and garnered 25+ million views for the company. Click here to read the full blog.
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