Contents
1.
The Technical Side of Selling Tickets Online
1.1
Ticketing
Platforms to Create Online Tickets
1.2
Use TicketsCandy
to Sell Event Tickets Online
1.3
Choose a Merchant
Account to Process Payments
1.4
Build a Website
for Your Event
1.5 Use Atavion to Build a Premium Event Website
2.
Utilize Marketing to Sell Event Tickets Online
2.1
Promote Your Event
Online with Social Media
2.2
Choose a Platform
Based on Your Audience
2.3
Partner with
Influencers to Boost Audience Engagement
2.4
Employ Paid
Advertising to Sell More Tickets Online
2.5 Advertise Your Event through Groupon
It's not as
simple as it used to be to sell tickets online. For seasoned organizers, the sheer volume of
ticketing platforms available can make it difficult to choose from. It's difficult to know if the ticketing
platform is right for you and your business.
Although selling
tickets on paper at an event is still possible, it doesn't offer the same
convenience or earning potential as selling tickets online. It is crucial to track and manage online ticket
sales so that you can stay within budget and allocate funds as needed.
You may feel
anxious about selling tickets online or about event ticketing. We have prepared a step-by-step guide that is easy
to follow and will help you sell tickets online. It also teaches you how to promote your event and engage your audience. You'll be able to sell tickets online for your
event by following this simple guide.
These are the
guidelines to help you start selling event tickets online:
1.
Register to
access a ticketing platform
2.
To process
payments, you will need a merchant account
3.
Create a website
to promote your event
4.
Promote your
event online
5.
Groupon offers
ticket sales
The
technical side of selling tickets online
Perhaps your
company's next event is approaching, or you simply have a great idea for an
event and now it's time to bring it to life. You've spent weeks planning your event, and you're now ready to sell tickets. Before you can sell tickets online, however, you
must first create an online box office. You'll find the tools and information you need to
create the online box office, manage ticketing fees, as well as the landing
page for your event.
Create online tickets using ticketing platforms
Your ticketing
platform is your one-stop shop for managing and generating your online event
tickets. This
is where you can set your ticket prices and track how many tickets have been
sold. Each
ticket created online is unique and can be scannable with QR codes. Only
legitimate ticket buyers will be allowed to attend.
Depending on
whether you have multiple ticket types, the ticketing platform will be where
you manage which type of event tickets you sell online. It also handles any
group discounts or special offers. Although this guide is focused on selling tickets,
you can also sell tickets without a ticket.
You will be
charged a fee by ticketing platforms in return for accessing their services. This fee can be either per-event or flat depending
on the ticketing platform you choose. Many ticketing platforms only list the fees for the
basic plan. For
more complex event ticketing requirements, additional fees may apply.
There are many ticketing platforms available, each offering its own features and
pricing. You'll need to research which one is right for you. Some ticketing platforms like Eventbrite or Ticketmaster charge
a per-ticket percentage fee. These fees range from 3-5% for basic ticketing
features to Eventbrite . This
is a 3-5% deduction from each ticket price
If you only need
to sell a few tickets online, this might be fine. However, if you are selling
thousands of tickets online, these per ticket percentage fees can quickly eat
into your profits. Even
then, it is possible to not sell an unlimited amount of tickets. Selling more tickets may result in a higher
commission from some services.
These fees can
quickly add up, which could lead to lower ticket sales. Worse, depending on the event's budget, these fees may be partially passed on to ticket
purchasers. This could impact your event's attendance.
Eventalways
is a great online platform to sell event tickets
To sell tickets
on Eventalways you will first need to create a account. It's quick
and simple. You will need to provide some basic information about your event,
such as:
- Event details
- Types and prices of
tickets
- Capacity and time slots
Once you click
submit, you will be assigned to one of our amazing project managers. They will
assist you in setting up your box office. You are now ready to sell tickets online.
Eventalways also
handles all maintenance so you can spend more time promoting and less worrying
about technical aspects of event ticket sales. This extra effort in event management is crucial to
increase event attendance, as you can see.
To process payments, open a merchant account
To sell tickets
online, you will need a merchant account. Merchant accounts allow ticket buyers to purchase
tickets using a variety of payment methods such as credit or debit cards. Square and Stripe are the largest
merchant accounts. Paypal is the second.
Remember that
merchants charge their own fees to use their services. So plan ahead when
gauging prices. We
recommend that merchant accounts are partnered with ticketing platforms. These partnerships can result in significant
savings for you, as they may have lower fees.
Create a website for your event
Once you have
chosen your ticketing platform, merchant account and created the website for
your ticket shop, customers will be able to visit it. The event website will be the central point where
customers can purchase tickets, get updates about the event and interact with
other members of the community. This is a great place for you to promote your
business as well as to give sneak previews of any upcoming events that may be planned.
Here are the top
options for building a website.
·
Atavion
·
Wix
·
Squarespace
You can use
Atavion to create a premium event website
Use
marketing to sell event tickets online
Promotion of
your event is as important as the technical aspects of online tickets we have
covered. Many
events have low attendance due to inept online ticket promotion. In-person ticket vending is dead. People are less likely to go out, and even fewer
people want to handle a ticket in person.
We'll be
covering the top four methods to promote your event online and increase ticket
sales.
Social Media is a great way to promote your event online
Social media marketing is the best way to spread word about your event.
You can promote
your event if you have social media accounts. You can create your own accounts or create one for
this event if you do not have one. It is crucial to promote the event before the event
takes place. If
you don't, there won't be enough people to view your promotion or purchase
tickets.
Select a platform that suits your audience
Every social
media platform caters to different audiences. This should be taken into account when choosing
which social media platform to promote the most.
These are the
top social media platforms that you should promote on:
- Facebook
- Twitter
- Instagram
Remember that
social media posting isn't something you do once in a while. It's easy to lose your way in the sea of content
that's being produced every second. We recommend that you post about your event often
and frequently -- every day if it is possible. Post when most people will see it. Sunday 10PM is
not the best time to start a social media campaign.
We also
recommend creating eye-catching visuals that grab people's attention. Your post is not the only one competing for their
attention. Your
posts will be competing against thousands of other events and campaigns. You should also use the correct hashtags in your
posts. This
allows your posts to be seen by people most likely to attend your event.
To Boost Audience Engagement, Partner with Influencers
Influencers people who have a high level of visibility
and knowledge in their field and are willing to endorse and promote events,
products, and brands through social media. They are often well-known and have the ability to
influence large numbers of people regarding their purchasing habits.
It is a great
way to reach a wide audience and get them to promote your event. You don't need to be the only person promoting your
event.
Payed
advertising to sell more tickets online
Paid advertising
is a great way to quickly sell tickets, especially on platforms like Google. Google ads are able to be targeted at the precise
demographics and locations that you desire, unlike social media campaigns where
you often shoot blindly and hope the promotions reach the intended audience. Contrary to traditional marketing campaigns such as
billboards and commercials, Google ads won't waste your money by sending your
ads to people that aren't interested.
These steps will
help you quickly sell tickets to your event.
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